Choose your design, flavour and personalisation
Undeniably delicious, timeless classics.
Have a special idea in mind?
We’ll design a cake that’s completely yours.
From the colours and theme to the finer details,
we work with you every step of the way.
We want your celebration to be perfect.
For your guest's to rave about how delicious your cake is.
And of course, to take lots of pretty pictures!
And we know organising it all is stressful.
We make it easy.
Baked slow at low temp, ensuring
delicious & moist cake, everytime.
Using only the freshest ingredients
we make everything,
from scratch.
Our signature Swiss Meringue Buttercream icing.
Velvety smooth, and not too sweet.
• No gritty icing sugar
• Quality NZ Butter
• Whipped egg whites
Once you've booked in your cake, we'll take it from here..
You can expect:
• Beautiful cake everyone will love
• Easy ordering + email updates
• Easy pick-up or delivery
Take it from our lovely customer reviews below..
Overall rating: 4.8 / 5 from 1337 reviews.
Such a beautiful cake for our little boy’s 2-month milestone! 💙 The details were so delicate, and the vintage-style piping was beautifully done. It turned out exactly how I envisioned it. Not only was it beautiful, but it tasted amazing too! Thank you for making our little boy’s milestone extra special! 🤍
Such a beautiful cake! It looked amazing, tasted delicious, and was exactly what I wanted. Thank you for making our celebration so special, I can’t wait to order again! 💗
Absolutely gorgeous cake. Looked spectacular and tasted divine. The icing was so delicious and the cake so so divine and lovely and moist. People were talking about it for days. Thank you ❤️
Absolutely loved the cake! It was so delicious, and perfectly sweet. Would definitely recommend ❤️
Such a beautiful cake for our little wedding of 20, loved the appearance and was yummy with the strawberry compote filling inside.
Perfect little addition to our baby shower for our friend. Thank you!
Beautiful cake, tasted great nice and moist and everyone loved it. Great for a crowd as really easy to slice. Thanks Stella you did a wonderful job
Lovely cake, so glad I ordered it! Stella was great to deal with when I had to adjust my order, and it came out beautifully - I really appreciated how each listing showed what colours were used so I could customise it exactly how I wanted. And multiple people at the party came up to me just to compliment how delicious it was too!
Beautiful cake! Vanilla with Swiss meringue buttercream. Divine!
The cake was absolutely beautiful and not only that it was delicious! It fit our theme so well and our bride-to-be loved it
I don’t think anyone had enjoyed a cake so much. It was absolutely delicious!!!
This was the most delicious carrot cake. It honestly looked like a work of art! So moist, not too sweet, and just absolutely beautiful. Thank you, thank you!
The cake was beautiful but also delicious. It was all gone that same night because people were coming back for a second piece. Everyone agreed the cake was divine. I have had the chocolate cake from Sugar but the carrot cake was even better.
Amazing! 10/10 flavour and design
Wonderful cake with a gooey lemon curd centre. Loved it.
Loved my cake so much!! Looked exactly as I requested (plus some extra cuteness) and tasted amazing too! 🫶🏼
Absolutely beautiful cake! The vintage design was stunning, with so much attention to detail. The cake itself was incredibly moist and tasted absolutely divine. It was handled with such care and delivered in perfect condition, which made the whole experience even better. Thank you so much for the wonderful cake and excellent service. We loved it and will definitely be ordering from you again! 🎂🤍✨
The cake tastes amazing! It’s not overly sweet, and you can tell they’re really generous with the ingredients.
What an incredible cake! I ordered the chocolate with Belgian chocolate filling for my mum’s birthday. The feedback from everyone was that this was the best cake they’ve ever had. So indulgent, not too sweet at all, and usually icing goes to waste but this icing was the perfect compliment to the cake. So pretty to look at too, just like cakes from the 90s. Would 100% order again.
Good tasty, I like it
Really happy with this cake, looked and tasted great, ordering was a very easy process, would have been nice to up date the “track your order” as when I kept checking it didn’t update from when I initially ordered and was slightly concerned that my order wasn’t ready, being delivered, but that is just a minor detail.
Cake was amazing, everyone loved it.
I ordered a 6-inch vintage cake from Sugar for my friend’s 30th and it was honestly perfect! We went with chocolate cake and Belgian chocolate ganache filling, and it was absolutely divine. 🤎 It was more than enough for nine people, looked beautiful and tasted even better. Pickup was super easy and the customer service was lovely. Such a perfect cake for a special milestone birthday — would definitely order again!
Beautiful lemon meringue cake! Moist, tangy and not too sweet, and everyone loved it. Would order again🍋
I’ve been a customer since you first started on Instagram with your small customised cakes, and I’ve always loved how beautifully they’re presented. Not only do they look so pretty, but the flavours are always amazing too! I recently ordered this cake as a gift for my best friend’s wedding, and it was such a hit! All the guests absolutely loved it. Honestly, there were no leftovers because everyone kept saying how delicious it was and how great it tasted. 🥹❤️ I’m so happy I chose your cake for such a special occasion. You never disappoint! 💕
Such a beautiful cake and yummy as too! It couldn’t have been any more perfect for a 21st birthday cake. Definitely recommend!!
Tasty and presented beautifully
Purchasing a cake on their website was so easy. Only took a few clicks here and there for customisation & bobs your uncle, you’re done! Not only was it easy, it was affordable! Which was what sold me to purchase from their business. The cake was so pretty & EXACTLY what I had pictured and wanted, so 10s across the board 🔟🔟🔟 Picking up was also easy as they had put down address in email & specific directions/notes on how to spot their shop. Highly recommend & will be back for more x Thank you ☺️💗🧡
Thank you so much for such a beautiful cake! It was perfect and completely delicious. Can't wait to order more.
Absolutely perfect! Delicious and gorgeous!
the cake was amazing overall, expected a bit more softer inside with more frosting on the inside, just a tad dry.
Recently ordered the red velvet cake for my baby shower, and my guests and I loved it! The cake tasted as good as it looks! Will surely order again. 💕
The sponge was quite dry and the butter cream didn’t soften at all. We kept it out of the fridge 4 hours before serving and the butter cream was still hard. The cake was for my sister-in-law’s birthday. I felt so embarrassed as no one could enjoy the cake at all
Love everything! From the decoration details to the writing and especially the flavour! Everyone loved it
It was a very beautiful cake and we loved the chocolate ganache ❤️ I can't wait for the next reason to have this cake again!
Absolutely delicious chocolate cake! 🍫🍰 Rich, moist and chocolatey without being overly sweet, which made it so enjoyable. The perfect balance of flavour and sweetness — definitely one I’d happily have again!
Best ever
Absolutely outstanding cake, loved the lemon flavour! Guests were raving about it too. One of the best looking and tasting cakes! Id look no further ' definitely try this out!
Absolutely beautiful and even more so when we saw it!
Thank you, we really enjoyed our cake and it linker perfectly with our Italian meal
